Media Conference - 21/10/2010- Online media, Cleggmania, and The Cowell Factor

Lecturer Dr Julian McDougall talked about “How do online media and convergence impact on the ways audiences and producers use and create media?” He went on to speak about the links between reality show TV and the online media and that the media landscape with the help of Web 2.0 has offers more democracy as people are able to express their feelings and opinions making people like Simon Cowell arguably more powerful then politicians as there is more interest in the media he creates than any other individual. Whereas Web 1.0 only allowed people to public content which couldn’t be altered and changed in any way and people won’t able to comment and leave feedback or their opinion on the matter.