Laura Mulvey.

Eric Prydz - Call On Me

The above music video is a music video which conforms to the ideas of Laura Mulvey that women are presented as sex objects and just there to appeal to the male gaze. This is outlined in the above music video as the women are negative representation through the lack of clothing and costume worn by the females along with the fact that they seem to be having orgasmic (sexual) facial expressions and seem to be posing in sexual positions which connotes that they are being sexually objectified.

In addition the women seem to also be looking directly into the camera, which is a direct mode of address and connotes that fact that they are deliberately inviting the male gaze to have a look at them. There are also a lot of women in the music video in comparison to the one male character which connotes that the music video is aimed at appealing to males instead of females but women are able to watch it and get sexual pleasure from watching the male character whose is being sexually objectified.

The use of low camera angles to capture and emphasise on the female body specially the female chest and legs being the main focus of the music video also shown with the use of close up shots which again relates back to the whole music video appealing and inviting the male gaze  

Laura Mulvey says: Applying these ideas to Hollywood film viewing, Mulvey suggested that women in film are represented as ‘objects’, images with visual and erotic impact, which she termed their ‘to-be-looked-at-ness’. Classical Hollywood films positioned the audience as male, and through identification with the male protagonist (Lacan) gave him an active role in viewing the female subject and gaining pleasure from doing so (Freud). This look, from audience to actress, is termed ‘the look’ or ‘the gaze’. According to Mulvey the look could be ‘voyeuristic’ (women are viewed as virtuous and beautiful) or ‘fetishistic’ (women are viewed as excessively sexual beings).