Link every paragraph back to the question by starting with a topic sentence
Give some more textual examples for producers
Intro..
“Digital media have in many ways changed how we consume media products” Who do you think benefits most audience or producers
In this essay I will be arguing weather audiences or producers benefit most from the change in media consumption.
Firstly audiences have benefited from new and digital media as they are being exposed to more content and are seeing more representations due to Citizen Journalism which allows ordinary people to report on a moral panic a good example would be the democratic protests in the middle east against the government which has made it difficult and dangerous for journalist to get to the protest and report on them and they have relied on normal people filming footage from those protests. This is a benefit for the audience as there able to view raw footage and there is no longer restriction to the content they are able to view as they are able to demand for content and get it instantly. This means that the users and gratification theory is being met as the audiences of today are being entertained and informed more than ever.
In addition audiences are able to accesses media content using a number of devices such as mobile phones, itouch, iphone ect. This means that audience are no longer restricted from viewing media content on just a television they can also access this content instantly and in cases such as BBC and Sky news able to access this content 24 hours due to rolling news. Furthermore audience are no longer passive they are more active as they can leave a comment on news articles meaning they are not just being injected with the ideological messages of the mainstream media they can become active and challenge these views
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